About KNMA

The Kiran Nadar Museum of Art (KNMA) is a pioneering institution dedicated to modern and contemporary art from India and South Asia. Founded in 2010, KNMA is committed to making art accessible and relevant to diverse audiences, while providing an important platform for art and artists. Over the years, it has built a distinctive institutional identity through its collection, exhibitions and diverse public engagement.

As KNMA prepares to open its new museum in Delhi, it is entering an important phase of growth and transformation. The new museum will significantly expand the scale and scope of KNMA’s visitor offerings, with the ambition of creating a leading cultural destination for India and South Asia.

Join us as we build the next chapter of KNMA.

About the Role

The Head – Creative & Design will lead KNMA’s overall creative and design strategy, ensuring a distinctive, consistent and high-quality visual expression of the brand across all communications, platforms and audience touchpoints. The role will translate KNMA’s brand strategy into a coherent and adaptable design language, working closely with creative and social media agencies and internal teams to deliver impactful communication across the museum’s extensive programming calendar. The role will also build the creative design capability for the new museum, establishing systems, processes, and a design studio model equipped to support the scale and diversity.

Key Responsibilities

Creative & Design Strategy

• Lead KNMA’s creative and design vision across digital, social, print, OOH, advertising, publications and other communication platforms.
• Translate brand strategy and guidelines into a distinctive, flexible, and contemporary visual language for KNMA.
• Develop a comprehensive design system and templates that enable consistency, efficiency and creative impact across communication touchpoints.
• Ensure all creative output reflects KNMA’s brand identity, standards and positioning.

Creative Direction & Brand Stewardship

• Act as the creative custodian of the brand, ensuring consistency and quality across creative output and identifying opportunities to evolve KNMA’s visual language while maintaining a strong and recognizable brand identity.
• Provide creative direction to campaigns and key institutional and programme communications.
• Review and guide work produced by creative, social media and other agencies, ensuring adherence to brand guidelines while enabling creative interpretation.

Programming & Campaign Design

• Work closely with Visual Arts, Performing Arts and Education & Outreach teams to understand programme objectives and develop appropriate creative directions.
• Translate the programming calendar into an integrated design plan, ensuring timely and seamless delivery across platforms.
• Develop creative approaches that are appropriate to different programmes while maintaining a coherent KNMA brand presence.
• Ensure creative development, production and rollout are aligned with campaign objectives and timelines.

Creative Operations & Agency Management

• Lead design development, feedback and approvals across campaigns and communications.
• Partner with creative and social media agencies to ensure quality, consistency and timely delivery.
• Establish design workflows, templates, asset libraries and approval processes to improve efficiency and scalability.
• Build strong working relationships with internal stakeholders and external creative partners.

Building the KNMA Design Studio

• Develop the design studio strategy and operating model for the new museum, aligned with the scale of its exhibitions, programmes and communications.
• Define the required capabilities, roles, workflows, and agency partnerships for the studio.
• Establish systems that enable the studio to deliver high-volume, high-quality, and consistent creative output while retaining strategic and creative oversight.
• Build a culture of design excellence, experimentation, and continuous improvement.

Key Success Measures

• A distinctive and consistently applied KNMA visual language across all touchpoints.
• High-quality and impactful creative across campaigns and programming.
• Effective adoption of design systems, guidelines and templates.
• Strong creative agency management and output enabling timely delivery of requirements across the programming calendar.
• Successful establishment of the KNMA Design Studio for the new museum.

Required Skills & Experience

• 8–10 years of experience in creative direction, design leadership, brand design or integrated creative roles.
• Strong portfolio demonstrating brand building, campaign design, digital and social creative across multiple platforms.
• Proven experience developing and implementing visual identities, design systems, and brand guidelines.
• Strong understanding of digital, social, print and OOH campaign design, with experience managing creative teams and agencies.
• Ability to balance creative excellence, brand consistency, audience relevance and delivery at scale.
• Strong stakeholder management and communication skills, with the ability to work effectively with curatorial, programming and education teams.
• Experience in museums, cultural institutions, arts, design, media, advertising, or other creative industries is an advantage.